Your Number

Move the sliders. Everything else follows the arithmetic.

conversations you start every working day

This is the only figure you control completely. Everything below it is a consequence, not a decision.

2.0

clients per month

$5,000

per month, at steady state

$26,250

collected by 31 January

conversations per month

Conversations started per working day 12

21 working days a month

% who answer you 20%

warm list runs high, cold runs 10–15%

% of answers that become a booked call 20%

% who actually show up 80%

% of calls that close 25%

the one figure you don't know yet

Price $2,500

Cumulative collected Same plan at half effort Goal · $30,000 by January

Delivery warning. At this rate you're carrying 7 clients at once by month four. Eight weeks each, twice a week for the first four — that's more live hours than the week has room for once outreach is still running. Above six at once, something has to get recorded instead of repeated.

Read the line, not the total. The first two months look flat and that's not a warning sign — it's the shape of the thing. Every month you hold the number, the line gets steeper, because the follow-ups from month one are still working in month three.

Month by month

Month	Reached	Answered	Calls held	Clients	Collected	Running total

What this cannot tell you yet. Your close rate is a guess until you've run ten. Who's on the list doesn't exist yet. And the first sentence gets written out of what people tell you in August, not before it. Those three are what the first month is for — this chart is what makes them worth finding out.